Thai Consumer Organic Food-Related Lifestyle (FRL), Attitude and Perceived Value Segmentation: A Discriminant Analysis Approach

A Study on the Relationship between Consumer Attitude, Perceived Value and Green Products

Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...

a study on the relationship between consumer attitude, perceived value and green products

marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...

A Lifestyle Segmentation Study of US Food Shoppers to Examine Organic and Local Food Consumption

Predicting Consumer Purchase Intention: A Discriminant Analysis Approach

The Indian retail space is seeing a clutter of competitive retail brands today and the customers are becoming more fragmented in their specifications and choices. The marketing environment is becoming more challenging to the retailers and the brand owners. In this context, this study attempts to formulate a discriminant equation on the basis of some established predictors and separate the segme...

Organic food as a healthy lifestyle: A phenomenological psychological analysis

This study explored the phenomenon of the lived experience of choosing a healthy lifestyle based upon an organic diet as seen from the perspective of the young adult. Interviews were collected in Sweden and analyzed using the descriptive phenomenological psychological research method. The results showed the general psychological structure of the phenomenon, comprising four constituents: (1) the...